Illumyna Care
Sens.ùs is the Color & Care House Italian Brand who inspires and supports hairstylists around the world through a philosophy of care, beauty and connection.
A brand that builds a community united by shared values and a deep sense of belonging.
Give shape to the new Illumyna Care line, transforming its sensory universe into a distinctive visual language.
A design and integrated communication challenge, aimed at telling the brand's philosophy through coordinated packaging, images and materials, capable of transmitting the characteristics of the project and consistent with the Sens.ùs identity.
The project took shape from Packaging design, thought of as visual system for the six product families: colors, textures and distinctive signs become language, raccoNoticing functions and sensations.
Through 3D CGI images and videos, we have created an elegant and enveloping imaginary, where matter and light restore the experiential dimension of the line.
To complete the journey, the creation of communication materials — leaflets, brochures, posters and displays — to bring a harmonious and recognizable story to the salons, in perfect harmony with the Sens.ùs identity.
Illumyna Care's packaging design was born from a careful analysis of line architecture and the definition of a modular graphic structure capable of combining coherence and recognizability.
The six treatment families are distinguished by color palettes dedicated, designed to communicate specific functions and benefits.
A project that integrates aesthetic research and professional functionality, strengthening the identity of the Sens.ùs brand.
We have given life to the Illumyna Care universe through photorealistic 3D renderings and videos, capable of transforming the product into an experience.
The still life and set images stage textures, reflections and details, giving back all the refinement of the project.
Used in communication campaigns on all channels, these contents become storytelling and brand awareness tools, amplifying the identity and value of Sens.ùs.
The design of brochures and leaflets has translated the identity of Illumyna Care into clear and engaging communication tools, intended for salons and professional communication.
Clean layouts, consistent palettes and 3D images harmonize the visual language and tone of the brand, offering a coordinated and immediately recognizable story.
Posters, kits and displays, designed and designed to measure, become real experiential touchpoints to enhance the line and strengthen its positioning in the salon.
Each element is part of a coherent and harmonious exhibition system, where design, materials and visual language merge to express the brand's identity.
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