Intimate Beauty Project
Sens.ùs is the Italian Color & Care House Brand that inspires and supports hairstylists worldwide through a philosophy rooted in care, beauty, and connection. A brand that builds a community united by shared values and a deep sense of belonging.
Transforming Intimate, the Sens.ùs Autumn/Winter 2025 Beauty Project, into an editorial experience that captures its true essence.
We didn't want to create just another catalog, but rather an editorial tool capable of interpreting the collection's concept and becoming a distinctive feature within the salon.
We started with the creative concept and the photo shoot to design an editorial experience capable of interpreting the identity of Intimate. The concept, design, and development of the medium were created as a single system, transforming the Beauty Project into a solid and distinctive communication tool, designed to be displayed and consulted within the salon.
Designing the Beauty Project Intimate began with defining the editorial concept, developing a medium capable of translating its identity into a tangible presence within the salon.
Format, structure, materials, and finishes were developed to give the Beauty Project the authority of a premium publication: an object designed not just to be read, but to become part of the salon space and help strengthen the brand's perceived value.
Designed to become an integral part of the salon experience, the Beauty Project goes beyond the concept of a traditional publication. The transformable structure, which thanks to a system of magnetic closures becomes free-standing, the spiral binding, the choice of premium paper and the alternation of formats and weights are the result of careful editorial design, intended to give the project authority and perceived value. An editorial project that gives the trend book the authority of a high-end publication, transforming it into a touchpoint capable of consolidating the premium positioning of Sens.ùs.
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