Packorama
Induplast Packaging Group, a European reference point in cosmetic packaging, opens up to digital with Packorama: an innovative e-commerce that transforms the way it presents and distributes its products, conquering new targets and markets.
The objective of the project was twofold: on the one hand, create a strong and autonomous brand, able to stand out while remaining linked to the Induplast Packaging Group; on the other hand, bringing the company into the digital world, alongside the traditional approach an e-commerce designed to intercept new customers and market segments. A demanding audience, used to simple and immediate purchasing processes, fast shipping and flexible minimum orders.
The birth of the brand began with the naming and the development of brand identity, designed to make it unique and memorable.
La e-commerce platform has been designed and developed with attention to UX, architecture and interface, integrating contents designed to enhance products: detailed sheets, photographs, 3D renderings and videos.
The activity was completed with a plan of digital marketing aimed at increasing visibility and conversions, together with processes of customer care designed to ensure a fluid, effective user experience consistent with the brand's positioning.
Packorama communicates an entire universe dedicated to packaging, a digital place in which to find multiple and integrated solutions. This vision takes shape in a distinctive brand identity, built on an immediate visual language and a palette of bright colors.
A platform that unites intuitive navigation, quick purchases and product sheets full of details, designed to offer transparency and value to every interaction.
The daily management of e-commerce transforms the strategy into growth: an ever wider catalog, new customers and enhanced services. Every decision is guided by data, to make the platform increasingly performing and competitive.
To make the product sheets complete and detailed, photographs, videos and 3D renderings have been created to enhance the details.
A coherent visual language, applied to all digital communication materials, that combines clarity and aesthetic value.
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